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HTC and smartphones? Let's get it off!

HTC was once on par with Samsung and other smartphone giants. Meanwhile one arrived in the meaninglessness.

Let's jump in on this post: Every month, HTC lists how much revenue the company is making. This is pleasantly transparent, but it brings us straight to the unpleasant part of the article, because the numbers there do not really hope that the company from Taiwan can ever swing up again in the front row of smartphone manufacturers.

Specifically, in October, it has achieved a turnover of 21.59 million US dollars, which is equivalent to a little less than 20 million euros. On its own, that's really not much for a globally operating company. But it gets worse when you look at the previous month, where HTC has made nearly 42 million US dollars in sales. It went down in only one month by 48.58 percent.

Presumably, only a few people can remember that HTC was at eye level with smartphone giants like Samsung in times when hardly anyone knew the name "Huawei". And today? Today you sell mid-range smartphones at inflated prices to bridge the dry spell until you can build a powerful flagship phone again.

With the latest model, the Desire 19+, HTC has delivered quite a pipe-breaker, which was brought for 329 euros on the market. Meanwhile, you get the planer at Amazon for 219 euros.

The drama is even worse, considering that the smartphone division has to share the sales even with the much hottest virtual reality products. Although accounts for more than half of the smartphones , as Phonearena reported, but it should probably only be a matter of time, when this changes in favor of the Vive gadgets.

It's just roughly a thumbs-up, but if we assume that about 10 million of the total revenue is made with smartphones and makes with a single smartphone about 300 euros in sales, that would be slightly more than 33,000 smartphones a month or a little more than 1,000 smartphones a day. Worldwide!

Presumably, in cities like San Francisco alone, more iPhones are sold per day than HTC is able to do worldwide, exaggeratedly. As I said: This is of course a conceivably inaccurate number, but seriously: Even if it were five times as many smartphones, HTC would hardly appear on the smartphone map.

This is a pity, as we know that the boys and girls have it in principle. HTC certainly did not fail because you can not produce competitive handsets. The things were pretty and technically mostly up to date. But around it you have apparently done pretty much everything that can only be done wrong. Huge sums of money were put into crude marketing campaigns, there was an outrageous product and publication policy and, moreover, one often had a very bad timing.

How long does HTC want to continue? Would not it be time to say goodbye to the smartphones and instead concentrate fully on the Vive hardware, where HTC has actually done something great? In my opinion, it is illusory when management talks about re-publishing high-end devices for markets such as North America and Europe. Maybe not incomprehensible that HTC is going for it and will also go through it, but the thought of selling the handsets neatly seems to me at least absurd.

I'm really sorry for a company that has shaped the history of smartphones for many years and sometimes even dominated, but if you ask me, all the trains have gone here. This is just my view of things and you can correct me if you see it differently. Let me know where you are, and if you think that HTC will be at the forefront in terms of both quality and finances.


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